Next-level online grocery UX
We help supermarkets & their suppliers to build powerful next-gen shopping experiences that combine conversational AI and visual UX. Built around missions, inspiration and time-saving tools, these experiences boost AOV, loyalty and Retail Media performance.
Boost basket size at every step
Together with some of the world's biggest retailers, we've been rethinking online grocery shopping from the ground up to improve the experience for retailers and their shoppers.
Our research suggests that billions of dollars of basket value is missed out on by leaving the onus on shoppers to fill their baskets. Shoppers trust our tools to guide them through a super-quick shopping experience that fulfils all their needs: not with individual items, one at a time, but by checking off meals and days, filling cupboards, planning for events and keeping their home in order.
Shoppers complete their shop in minutes and retailers benefit from higher AOV through relevant and targeted upselling and cross-selling.
Intelligent UX that drives AOV and frequency
Powerful ways to drive retail media spend, naturally
Everything we do encourages shoppers to place more trust in you to help them complete their shop and offer them personalised and relevant recommendations. You can leverage that trust to boost retail media performance with compelling promotional opportunities in the right context at the right time.
We think the best grocery UX should have natural ways for suppliers to promote their products included by design so shoppers see them as helpful suggestions, not just ads that have been shoehorned in.
The Grocery Genius platform easily integrates with your existing retail media tech stack to help you compete for advertising dollars with new and additional media opportunities with high conversion rates. Increase the scope of your offering to include brand-building and top-of-funnel opportunities to win revenue from social media and other traditional media channels.
Powerful content management for CPG brands
Shoppable Content Manager is our CMS that powers food and drink content for 100s of brand-owned sites and apps around the globe.
SCM is designed and built to be optimised specifically for developing and managing branded food and drink content. Create recipes, product pages, bundles, collections, meal plans and more, all with automatic nutrition and shoppability.
With powerful and robust APIs and integrations, service innovative sites, apps and publisher/retailer partners, with SCM as the content management layer, or combine with our Site Manager for a full-suite website and content management solution.
The content marketing toolkit for CPG brands
Combine SCM with Site Manager (our site editor and front-end framework) to easily manage engaging, brand-rich brand.com sites.
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Our solution for brand websites is quick and easy to implement, requires no development and is highly configurable to meet your needs and goals.
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Fully-responsive, with best-in-class brand.com features and functionality as standard, the SCM & Site Manager suite offers a cost-effective, high ROI approach to CPG brand websites. Benefit from showcasing your brand and products with through recipes, mealplans and our next-gen content, chat and AI-powered tools.
Better product showcases at retailer.com
The Grocery Genius campaign studio lets brands create and manage promotional activity at one or more of our retailer partners' sites and apps. Instantly share your brand-led content from SCM with retailer partners and to showcase it to shoppers in 'inspiration mode', encouraging consideration and trial.
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Our powerful campaign builder makes it easy to create a brand-rich, engaging and instantly shoppable product and brand showcase the delivers on brand-building, insight and conversion goals.
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Run campaigns across multiple retailers, launching a targeted experience from retail media, social, display, search, owned media and more. Leverage retailers’ powerful first-party data to reach the right shoppers for your campaign, whether awareness and engagement or conversions are the goal.
Get cooking with our Editor suite for creators
From publishers, to bloggers, to social creators to content marketing teams, Grocery Genius offers everything you need to bring your food and drink content to life.
SCM, our powerful content management suite makes it easy and quick for you to create engaging and beautiful content experiences that your audience will find inspiring and useful – thanks to our smart tagging and search tools, as well as innovative new content concepts, serving shoppers with the ideas they need to solve the every day challenge of eating well.
Site Manager and our Publisher Tools enable you to spin up an engaging site for your brand, in next to no time, with no development required. Easily update your site and promote seasonal content on the fly to maximise performance and grow your audience. Our suite of APIs and integrations make it easy for you to share content with your most important partners and platforms (and promote partner content on your own properties).
Earn more
with Campaigns for creators
Game-changing monetization tools are central to the Grocery Genius content and site management platform. Traditional monetisation strategies like display ads and affiliate links don’t move the needle, our platform helps you to implement what does – promoting brand partners’ products and content, and getting their products in baskets.
All the content you create with Grocery Genius – like recipes, articles, bundles and mealplans - is automatically and instantly shoppable with major grocery retailers in key global markets. Which means any branded content you promote directly drives conversions of their featured products.
Cleverly insert promoted products and brands into relevant placements within the content that your audience loves and trusts. Give brands greater visibility and engagement by showcasing their own content in key spots on your site. Or even offer full site or section takeovers, with maximum visibility, engagement and conversion for your partners, but putting you in control, to maintain integrity.
About Us
We are a dedicated team of eCommerce media and marketing experts, and software engineers, based primarily in London with satellite offices in Europe. Collectively we have vast experience in delivering powerful marketing and shopper-led experiences for FMCG brands and supermarkets.
After more than a decade of working closely with retailers and brands to streamline eCommerce experiences within a larger organisation, in 2023 our team was spun-out as a brand new enterprise: focused on the revolutionary opportunity to combine AI with rich, responsive UX to remove the tedium, time spent and repetitiveness for grocery shoppers and at the same time build loyalty and increase profitability for retailers.
In 2024 we're rolling out our exciting suite of innovative shopping UX formats and our retail media campaign tools. Get in touch to set-up a demo and learn more about our platform and roadmap.